I am focused on helping teams design for the real world, creating products that have been used by millions of people.
With 20 years of experience I've adopted a multi-disciplinary approach of hands-on research, design and HTML/CSS all rolled into one flexible toolset.
I'm happy leading a team to identify and investigate a user problem, ideate a solution, build a demo, and test the results.
Involve your users. Prototype quickly. Learn and iterate.
2020 — Now: Lead UX
Benefex
Benefex are all about employee wellbeing and bringing teams together with their Benefits, Reward and Recognition apps.
I am currently growing a design team and developing a unified design language across a suite of new and legacy software with a group of excellent people.
2015 — 2019: Senior UX
PureGym
I joined PureGym as the company brought their product development in-house. Becoming the only UX designer embedded in a brand new development team tasked with creating both a website and app from scratch.
An exciting and fruitful few years, helping PureGym become the UK's largest gym operator with well over 260 gyms and 1 million members.
2011 — 2015: UX Manager
Wiggle
Progressing from Senior Designer to both UX Manager and website Product Owner over the course of four years. Responsible for the customer-facing e-commerce site.