Justin Amphlett

Lead UX designer


I am focused on helping teams design for the real world, creating products that have been used by millions of people.

With 20 years of experience I've adopted a multi-disciplinary approach of hands-on research, design and HTML/CSS all rolled into one flexible toolset.

I'm happy leading a team to identify and investigate a user problem, ideate a solution, build a demo, and test the results.

Involve your users. Prototype quickly. Learn and iterate.
A picture of Justin. He looks dashing.

2020 — Now: Lead UX

Benefex are all about employee wellbeing and bringing teams together with their Benefits, Reward and Recognition apps.

I am currently growing a design team and developing a unified design language across a suite of new and legacy software with a group of excellent people.

2015 — 2019: Senior UX

I joined PureGym as the company brought their product development in-house. Becoming the only UX designer embedded in a brand new development team tasked with creating both a website and app from scratch.

An exciting and fruitful few years, helping PureGym become the UK's largest gym operator with well over 260 gyms and 1 million members.

2011 — 2015: UX Manager

Progressing from Senior Designer to both UX Manager and website Product Owner over the course of four years. Responsible for the customer-facing e-commerce site.